Project

Region	National coverage
Title of the Programme	Culture
Title of the Project	Fórum Krásná práce – a platform for strengthening individuals and institutions in the field of traditional crafts, supporting their networking, and developing interdisciplinary cooperation
Number of the Project	KU-CB2-001
Project Promoter	Družstevní práce, nadační fond
Project Partner from Donor State	Jan Michl OrdPluss Org, Norway
Czech Partner	Department of Product Design, Faculty of Art and Design (UJEP); Product Design, Academy of Arts, Architecture and Design in Prague; The Studio of Product Design at the Department of Multimedia Communication, UTB Zlin; Department of Product Design, Faculty of Fine Arts;
Status	Estimated project duration: 04/2022 – 09/2023
More Information	Target group: General public, artists, students, traditional craftsmen Web pages: https://krasnaprace.org/aktivity/ FB @krasnaprace2018 IG @krasnaprace
Total Eligible Costs	66 533 EUR
Grant	59 879 EUR (90 %)

Project description:

The project is part of the long-term project "Krásná práce", which works to reintegrate crafts and folk production into the contemporary culture of the Czech Republic, to make the work of the masters of crafts more visible, to network them and to connect them to the young generation.

The project aims to establish an online platform (website/social network) which will connect experienced craftsmen with stakeholders in the area of tourism and product design, interested public and possible successors.

The goal of the project is to create a user-friendly virtual environment for artisans to present their products, share their stories and express their needs. The main output - a social network - is a format close to the young generation, therefore it is a perfect way to reach them and arouse their interest in traditions and crafts.

In collaboration with 1 Norwegian expert and 4 partner art colleges, a collection of design objects will be created by master craftsmen together with product design students.